Tuesday, April 1, 2008

Sustain Newsladder

got a note from Klara at Sustain Newsladder after Alternative Consumer featured Interwoven Threads yesterday. been playing with Sustain Newsladder today and love the resource. it's a Digg-like site for sustainability.

check it out and bookmark it. better yet, start posting stories. i think SN will be a great resource for green and sustainable research (and blog topics!).

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Sunday, March 23, 2008

The water bottle solution

i could go on and on and link and link about bottled water...we all know it's an evil enterprise and absolutely unnecessary. here's stephen colbert's take on it, in classic truthiness and humor.



my friend sara was in town this weekend and gave me a Platypus bottle. not only will it be great for travel, hikes and sport, but its anti-microbial and compact-construction sure beat my Nalgene and Sigg bottles, which I'm truly in love with. i've had my Sigg bottle since 2001, when I purchased it in London, and have a couple loving dents but otherwise no other sign of wear. it's still the freshest-tasting, most versatile bottle i own. even makes a great wine flask for movies. but i can tell the innovative Platypus will win me over soon enough.
whether Nalgene, Platypus or Sigg...or even a nice flashy pint glass from your favorite brewery, just use a reusable container when drinking your water. come on. even Colbert has your number on this one.

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Tuesday, January 1, 2008

A lesson in green business: New Belgium Brewery


just posted a lengthy report from my tour of New Belgium Brewery over at my other blog, WoolardSpeak. check it out.

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Thursday, November 8, 2007

it's truly not easy being green


a number of people have asked me recently to comment on the "green" trend. first, I want to make a statement. though Interwoven Threads is printed on 100% organic cotton and made in America, i don't consider Interwoven Threads to be as green as it could be. I'm still playing with the availability and last of soy inks, that's the first major area for improvement. I work hard to limit the amount of material I use to ship and print. Our envelopes are made from recycled material and our soon-to-be-produced marketing and communication material is all on recycled or reused paper. Bottom line, Interwoven Threads is certainly greener than most T-shirt companies, but there's room for improvement.

"greenwashing" is the issue here. basically, greenwashing occurs when a company that is less than green (or socially responsible for that matter) follows a consumer trend and tries to play in the same sandbox. normally, greenwashing companies are only in it to ride the coattails of a trend, and partake in some new marketshare.

i was doing some research today and came across EcoAmerica's News Blog and found a nice, concise post on consumers' views toward greenwashing. some good tips and overviews too. Via GreenBiz, take a look at this study, which cites green fatigue caused by many indicators. though it is focused on a couple industries, its results can be translated throughout categories.

not only is the green fatigue a cause for concern, but it's a call-to-action for companies to be authentic in their do-better pursuits. consumers met the green movement with gusto, throwing dollars and loyalty behind companies for doing very little. oftentimes, companies, like Patagonia, which were "green" before there was a label for being so, were overlooked by companies throwing marketing dollars at the heightened consumer interest. as consumers get smarter, they ask tougher questions. they look at the companies that claim to be green and dig through their processes and practices.

greenwashing is not just an unethical marketing and business strategy, it's harmful to the environment. sounds corny, but it's true. i don't care how many jump on the rubber bracelet bandwagon, the fallout and fatigue doesn't harm the cause, but when a company claims to be green and tries to take marketshare away from companies that were founded on green and sustainable philosophies, they are harming consumer confidence and the environment.

i'm not saying consumers should scour the depths of annual reports to make sure soy ink is used on the return address envelopes, but consumers should seek authenticity. they should seek signs of effort, which proves a company is moving toward something on a holistic level. that being green is an investment that will evolve. that it isn't as easy as throwing a few solar panels up on the roof and introducing a line of products made from recycling.

it's not easy being green. that's why the rewards are reaped by companies that are authentic and committed. seek those companies. reward them with your loyalty and business.

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Tuesday, October 23, 2007

Planet In Peril

there are few times i wish i had cable television. this is one of them.

via ecorazzi, planet in peril, from cnn. check out the trailer.



say what you will about anderson cooper. some call him a shallow opportunist, some credit him for demanding lenses are pointed and dedicated to an issue. i applaud this effort based solely on what i've read in the publicity phase.

on a side note, the trailer gets me pumped for R.E.M's new album, also reminds me to grab the double-disk live album. my very hip dad scored a moral victory over me by downloading this and burning it before i knew it existed. hat tip, dad.

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Monday, August 20, 2007

Austin City Limits Fest goes green


I've always wanted to attend the ACL fest - now, after reading the steps the fest took to greenify the experience and lessen the impact, I'm darn tempted to up and trek down next month. Always the cultural and musical bar-setter, ACL is continuing its role as a force. Kudos.

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Wednesday, August 15, 2007

Remarkable.co.uk


Remarkable is a, well, remarkable product design company based in the UK that reuses old products to create new, very cool products. From pencils to mousepads, I'm diggin' and wishin' I could buy these in the States. Great, er, remarkable work. My favorite part is the call-out on the products of what they used to be.


via Josh Spear.

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Friday, July 27, 2007

the better job balance

Triple Pundit has an intriguing post on socially-conscious employers and the demand of the young workforce. the debate is over whether socially-conscious young folks are able to find a job that pays, offers appropriate benefits, etc. without sacrificing their ideals and social values. the post pins the debate between saint and sell out: choose a job that allows you to do good for the implied lesser wage/benefit package/perks or tow the company line and make some more moolah. true, we can't all work at patagonia (darn it), but as my generation sticks its head out of the job pool we've been in for a while now - or completes grad school - and enters its 30-something years, i believe our expectations will not only shape our careers, but shape the workplace.

therefore, i'd contend the debate isn't saint or sellout, but create demand or don't create demand. capitalism works to the socially conscious employee's benefit here. in addition to late Gen X-ers and now Y-ers redefining job fulfillment (from changing the dress code and workday flexibility to finding employers of similar social stances), we could change the social standards employers must hit to even consider recruiting strong talent.

within the same vein, a great recruitment video from Connected Ventures, via Dustin. is web video the new career fair? i hope so. they've got four million views. how's that for reach, HR?



Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri and Vimeo.

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Monday, July 9, 2007

Tour de Green

The target(s) of my cheering in this year's Tour de France is the Discovery Channel team. Not only does DC host American greats like George Hincapie and Levi Leipheimer , the team is taking a unique stand against pollution by going green during the opening prologue.

In addition to some sweet green kits (wondering, though, where they were made/where the fabric came from), the team will be planing trees based on successful stage finishes and will offset the carbon output of the vehicles used in the race as well as the output created from its corporate employees and daily business.

This is a great effort on a world stage, to remind people that we can all truly do our part. Kudos to Discovery Channel for leading the charge and standing strong at third after today's crazy stage two.

More at Reuters.

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Friday, July 6, 2007

the problem with water


while on vacation in Angel Fire, NM this week, i was able to catch up on some reading, including this month's Fast Company. in addition to an engaging feature on Al Gore (and his many pursuits), the magazine has a great article on the bottled water industry. you can access it in its entirety, as well as a few great blog posts/conversation threads associated. it's worth a read for anyone concerned about the origin of their beverages, environmental impact and social inequities related to such a simple product.

and while water is essential to life, and considered by most to be a right not deserving a second though, water - and bottled water in particular - is at the center of some of our world's biggest problems. the good news is, some simple life-change steps can make a big impact not just in your corner of the world, but our larger planet. so what's so bad about water?
1) increased consumption of bottled water has increased the threat of waste and pollution within the environment.
2) water continues to be one of the most poignant social inequities. while many of us waste water like it's our job, much of the world goes without clean (or available) water on a daily basis (one in six, actually). Fiji water's own backyard contains more than half a million Fijians who do not have clean water to drink.

what can you do? here are some very simple steps toward a better beverage:
1) carry a reusable bottle. i prefer my creatively-stickered Nalgene bottle and my dented Sigg bottle I've had for years. carrying a reusable bottle not only helps you avoid purchasing single bottles (and possibly discarding them in the trash), but it encourages increased water consumption - your body will love you!
2) drink tap water. i'm at fault for this one..but i'm coming around. across the US and most major international cities, tap water is highly tested (oftentimes more so than bottled) and even contains minerals that some filtered water strips away. one of the best ways to get into this habit is to fill a reusable jug or pitcher with tap water and throw it into the fridge for future use. it's refreshingly cold, and tricks your mind a bit.
3) recycle. if you're going to use PET bottles, just toss them into the recycling bin, instead of the trash. almost 80 percent of plastic bottles end up in the landfill. that's a scary-high number, and one that takes little effort to reduce through simple responsibility.
4) avoid buying major-brand water. your local grocery store has refillable water kiosks, brimming with local filtered water. buying bulk can save the amount of waste, but it also helps you avoid being part of corporations that conduct business with little to no responsibility.

i'm the first to admit i have a long way to go in being more responsible with my water consumption, but i'm taking steps. Nalgene's "Refill Not Ladfill" campaign has some great ways to take that first step and good links for finding out more about this issue.

back to my vacation (because i just can't seem to re-acclimate myself yet)...water was a major part of our week. from providing refreshment to our almost continous outdoor activities to being the centerpiece of beauty during hikes and sightseeing, i left New Mexico wanting to do a better job of conserving consumable and natural water. here are a few pictures from our hike up Wheeler Peak, NM's tallest mountain. if these don't make you want to advocate for our environment...



as we took a lakeside break before the final approach to the summit, i sat next to the clear water and remembered a statement from Patagonia's Yvon Chouinard, in which he told of always drinking straight from the streams and lakes he fished/hiked/played around and thought about how sad it is that we're so far from that opportunity now. and i was thankful that my CamelBak and multiple bottles were filled with the water i required to get through the hike.

happy Friday, all. raise your reusable bottles in a toast to the weekend.

cheers.

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Tuesday, June 26, 2007

a better blog

by better, i don't mean better than your blog. or anyone else's for that matter. i mean, this blog is going to focus on better. bettering, betterment, best. even some good. i may post on social issues that need attention. maybe throw in tips to green up your life. i might post on record labels that are integrating environmental stewardship into the music industry. the benefits of organic cotton. responsible mountain biking. businesses that make a difference. and those social entrepreneurs who are tackling big problems with business ideas. and sustainability in business. and fair trade products. maybe some thoughts on building better schools.

i will write a lot about my own project, Interwoven Threads, and provide updates on its growth as a socially-conscious startup. the successes. the frustrations. the ideas. the questions. the new designs and collaborators that make up the soul of this company. Interwoven Threads is my way of doing better. it's my baby. my inspiration. my nights and weekends. and i enjoy discussing the company with like-minded people.

most of all, i hope this blog ignites and participates in important conversations about doing better in our homes, workplaces, communities and world. i also hope it simplifies the steps necessary to changing our own lives for the better. baby steps, you know?

check back frequently and add The Do Better Blog to your blogroll, rss aggregator, bookmarks, blog - anything!

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