who will be the green referees?

the dozen blog has a great post on Brita and Fiji water options' fight over who's the most green.

read it here. i don't know if this is a relevant argument, but for me the relevance lies within the possibility that brand competition now will be including "who's the most green." i think it's easy to see that a reusable filtration system - when paired with a reusable bottle - is much greener than a disposable bottle shipped miles and miles.

more of a moral of this story might be what do you, as a consumer, view as the line you'll cross or the greenness you'll expect from your favorite brands. are you your own green referee? do you rely on companies to tell you they are greener?

Sustain Newsladder

got a note from Klara at Sustain Newsladder after Alternative Consumer featured Interwoven Threads yesterday. been playing with Sustain Newsladder today and love the resource. it's a Digg-like site for sustainability.

check it out and bookmark it. better yet, start posting stories. i think SN will be a great resource for green and sustainable research (and blog topics!).