Monday, July 30, 2007

Counting your carbon calories?

PSFK, which is quickly becoming one of my standby sources for green news and thoughts, had a nice post today on Tesco's (a UK grocery retailer) effort to embark on a labeling system for its products that will chart each product's carbon footprint. Wowsa. Now, the blog post argues that consumers may not really be interested in a product's carbon calories...I rebut that argument with the following: no one thought eating massive amounts of bacon was a good idea until a feller named Atkins came around. Just saying...I think we'd all be much better stewards of the grocery aisles and the world if we turned our attention away from carb counts and made some purchase decisions based on the carbon calorie.

I do, however, agree with the post's challenge to turn attention toward simpler fixes, such as focusing on local products.

So the question is, could you be conditioned to check carbon calories with the same attention as you check fats and such? Would it be enough to cause you to switch brands?

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Friday, July 27, 2007

the better job balance

Triple Pundit has an intriguing post on socially-conscious employers and the demand of the young workforce. the debate is over whether socially-conscious young folks are able to find a job that pays, offers appropriate benefits, etc. without sacrificing their ideals and social values. the post pins the debate between saint and sell out: choose a job that allows you to do good for the implied lesser wage/benefit package/perks or tow the company line and make some more moolah. true, we can't all work at patagonia (darn it), but as my generation sticks its head out of the job pool we've been in for a while now - or completes grad school - and enters its 30-something years, i believe our expectations will not only shape our careers, but shape the workplace.

therefore, i'd contend the debate isn't saint or sellout, but create demand or don't create demand. capitalism works to the socially conscious employee's benefit here. in addition to late Gen X-ers and now Y-ers redefining job fulfillment (from changing the dress code and workday flexibility to finding employers of similar social stances), we could change the social standards employers must hit to even consider recruiting strong talent.

within the same vein, a great recruitment video from Connected Ventures, via Dustin. is web video the new career fair? i hope so. they've got four million views. how's that for reach, HR?



Lip Dub - Flagpole Sitta by Harvey Danger from amandalynferri and Vimeo.

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Thursday, July 26, 2007

news! news! and old carpet.

update on the next shirt...it rocks. we're finalizing the design now, but it's close. and that's good news! additionally, i'm working with a local singer/songwriter now to have his band shirt printed and sold as part of Interwoven Threads. working on another opportunity to do better with your purchase of his shirt. stay tuned for more.

in the meantime, via Andrew, PSFK featured a great design competition, Ample Sample, that uses previously trashed carpeting samples to create new products. interested? wait till you see the finalists. great use of previously discarded material.

Tuesday, July 24, 2007

The inside

Intel launched a blog devoted to Corporate Social Responsibility.

At first glance, it's written in a casual tone, which I appreciate, and tackles some nice topics, such as, "how do i get a job in CSR?" Got my attention.

I, for one, am happy whenever companies tackle CSR head on. Kudos for the start, Intel. I'll be looking forward to the blog.

Monday, July 23, 2007

Burrito Project

i'm sitting at home this morning, working remotely, because my bathtub is filling up with something that doesn't look like bathwater. it looks like a prop tank from Ghostbusters, actually. anyway, working from home allows me to sit down and eat breakfast for a long time, which I enjoy. this morning I finished reading this month's Bicycling Magazine and saw an article on the LA Burrito Project.


LABP is was created by cyclists in Los Angeles and as the name states, consists of a bunch of riders getting together to make a ton of burritos, fill their messenger bags, and head to Skid Row to distribute food to the hungry. Brilliant. the project has been replicated in other cities, even Damascus, Syria.


i dig their mission:

The mission of Burrito Project is to provide people with the means to become active members in their community. It is a way for people to bridge a gap between the fed and the hungry.

not only does the LABP actively engage in the betterment of its own community, it's providing an interaction, not just a donation. also notable is the LABP's open-source structure, which encourages new projects to start up across the country. i think it's time for a KCBP.

Sunday, July 22, 2007

slick, convenient recycling...i want one

great (albeit expensive) recycling console from Williams Sonoma via the Alternative Consumer
blog. it's no doubt slick, and if you have a spare 300 bucks sitting around and need that extra-convenient nudge to recycle, this is for you. i, however, find nothing wrong with my current recycling system which takes cast-off bags and boxes, labels them according to the material to be recycled, and is taken to the recycling center once full. works for me. if Williams Sonoma wants to send me a demo (white would match my kitchen) i wouldn't turn it down.

the bottom line is, there's no excuse not to recycle. from home to workplace, just do it. it's as easy as throwing something in the general garbage. one side of me wonders why we're even having this conversation in 2007. it irks me when corporate hr departments tout their office recycling programs - same goes with smoke-free zones...well duh. have a cookie.

so whatever it takes - 300 buck compressor console, or bins in your garage, just do it.

Thursday, July 19, 2007

The Wind video

Pardon the pun, but this video took my breath away.


An amazing execution to support a wind-energy company.

Thanks to Andrew for the point.

Monday, July 16, 2007

Kashi harnesses the baby steps


one of my favorite food companies, Kashi, has launched a helluva marketing campaign. why is it so good? it combines a superior product with a call to action that everyday people can embrace (cue Arrested Development here). Kashi is on my regular cereal rotation with Nature's Path foods. I've eaten many a Kashi breakfast before races. I love the stuff. Organic, socially-conscious, delicious. good fuel.

but my big kudos go to Kashi's marketing dept. for focusing on implementing a Kashi diet as PART of a smart, small-step effort toward better health. the site even offers a nice social network to compare the small changes consumers make. even down to the choice of talent for the spots and models for the photo shoot - they are real. not rail thin or triathlon fit, they are relatable.

another reason to grab some Kashi the next time you head to the organic section of your store.

Friday, July 13, 2007

The global warming brand

i'm hoping to start a conversation over at my other blog home, WoolardSpeak on the topic of the global warming brand. no use re-posting on Do Better when you can hop across cyberspace and see for yourself.
First post here.
Follow-up here.

have a great weekend, all. i'm pumped to be running in the psycho psummer 15 miler tomorrow morning. knee deep in the wyandotte county brush, just scootin' along the singletrack trails, thanks to a great local organization that's done a heckuva lot of better for the kc trail running community. check them out: KC Trail Nerds. went out with them last night to mark the trails and was assured that it's going to be challenging. but what better way to enjoy a gem within my area?

(UPDATE: recap of the Psycho Psummer on WoolardSpeak)

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Thursday, July 12, 2007

Honest efforts to do better

For many of us, the main obstacle between doing better and wanting to do better is the (false) feeling that one effort, one person, one action isn't going to make a difference. One of the blogs I follow (an aggregation of many blogs) is the Foresight Feed. Today's posting was a nice, honest look at the internal struggle many of us face when trying to reconcile our impact on the environment and empower our own efforts to change something.


And who knew...even the simple actions of making lunch can offset your carbon output and create a healthier and happier eating experience. Two of recent posts that made me smile:

Change the world with PB&J
Vegan Lunchbox

Get inspired/get hungry.

Monday, July 9, 2007

Tour de Green

The target(s) of my cheering in this year's Tour de France is the Discovery Channel team. Not only does DC host American greats like George Hincapie and Levi Leipheimer , the team is taking a unique stand against pollution by going green during the opening prologue.

In addition to some sweet green kits (wondering, though, where they were made/where the fabric came from), the team will be planing trees based on successful stage finishes and will offset the carbon output of the vehicles used in the race as well as the output created from its corporate employees and daily business.

This is a great effort on a world stage, to remind people that we can all truly do our part. Kudos to Discovery Channel for leading the charge and standing strong at third after today's crazy stage two.

More at Reuters.

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Friday, July 6, 2007

the problem with water


while on vacation in Angel Fire, NM this week, i was able to catch up on some reading, including this month's Fast Company. in addition to an engaging feature on Al Gore (and his many pursuits), the magazine has a great article on the bottled water industry. you can access it in its entirety, as well as a few great blog posts/conversation threads associated. it's worth a read for anyone concerned about the origin of their beverages, environmental impact and social inequities related to such a simple product.

and while water is essential to life, and considered by most to be a right not deserving a second though, water - and bottled water in particular - is at the center of some of our world's biggest problems. the good news is, some simple life-change steps can make a big impact not just in your corner of the world, but our larger planet. so what's so bad about water?
1) increased consumption of bottled water has increased the threat of waste and pollution within the environment.
2) water continues to be one of the most poignant social inequities. while many of us waste water like it's our job, much of the world goes without clean (or available) water on a daily basis (one in six, actually). Fiji water's own backyard contains more than half a million Fijians who do not have clean water to drink.

what can you do? here are some very simple steps toward a better beverage:
1) carry a reusable bottle. i prefer my creatively-stickered Nalgene bottle and my dented Sigg bottle I've had for years. carrying a reusable bottle not only helps you avoid purchasing single bottles (and possibly discarding them in the trash), but it encourages increased water consumption - your body will love you!
2) drink tap water. i'm at fault for this one..but i'm coming around. across the US and most major international cities, tap water is highly tested (oftentimes more so than bottled) and even contains minerals that some filtered water strips away. one of the best ways to get into this habit is to fill a reusable jug or pitcher with tap water and throw it into the fridge for future use. it's refreshingly cold, and tricks your mind a bit.
3) recycle. if you're going to use PET bottles, just toss them into the recycling bin, instead of the trash. almost 80 percent of plastic bottles end up in the landfill. that's a scary-high number, and one that takes little effort to reduce through simple responsibility.
4) avoid buying major-brand water. your local grocery store has refillable water kiosks, brimming with local filtered water. buying bulk can save the amount of waste, but it also helps you avoid being part of corporations that conduct business with little to no responsibility.

i'm the first to admit i have a long way to go in being more responsible with my water consumption, but i'm taking steps. Nalgene's "Refill Not Ladfill" campaign has some great ways to take that first step and good links for finding out more about this issue.

back to my vacation (because i just can't seem to re-acclimate myself yet)...water was a major part of our week. from providing refreshment to our almost continous outdoor activities to being the centerpiece of beauty during hikes and sightseeing, i left New Mexico wanting to do a better job of conserving consumable and natural water. here are a few pictures from our hike up Wheeler Peak, NM's tallest mountain. if these don't make you want to advocate for our environment...



as we took a lakeside break before the final approach to the summit, i sat next to the clear water and remembered a statement from Patagonia's Yvon Chouinard, in which he told of always drinking straight from the streams and lakes he fished/hiked/played around and thought about how sad it is that we're so far from that opportunity now. and i was thankful that my CamelBak and multiple bottles were filled with the water i required to get through the hike.

happy Friday, all. raise your reusable bottles in a toast to the weekend.

cheers.

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