Tuesday, December 4, 2007

What's been keeping me busy

Been a busy time with Interwoven Threads in the past couple days.
+Re-ordered a number of styles today, as a recent sales blitz took down the inventory (great problem to have).
+The collaboration with Barclay Martin and his band has come to fruition. He’s selling his own Interwoven Threads shirts at his shows and last night we met with photographer Tom Foley to finalize the photos for the web (should be up in the next day or two for online purchase).
+Today I was part of a first-time event at reStart, Interwoven Threads donation partner, at which I donated 41 shirts and collaborated with photographer Rebecca Peters to provide holiday family photos to families living at and receiving resources from reStart.

The families were great (about 25) – and thrilled to have the opportunity to have a family photo. For the majority of the families, this was the first time they’ve had a family portrait taken.

Each family wore its best, labored over every detail and truly drank in the moment. Rebecca was amazing with her subjects, taking multiple photos and then getting with each family to choose their favorites. Rebecca donated her time, materials and talent to provide each family with free professional portraits during the holiday season.

Today during lunch, I sat with Kevin Kuzma, a writer for the wonderful local arts and culture magazine, Present, and discussed Interwoven Threads. I have a few other media opportunities in the next month – I’ll let you all know – and am really excited for a chance to further spread the word about Interwoven Threads as we move into year two.

Interwoven Threads, at its core, should be a conduit for doing better. Sure, it’s a T-shirt company, but I hope it’s more. And today, after being at reStart and after reflecting on my partnership with Barclay and his band, it’s clear that what we’re all part of is larger than fashion or clothing or a company.

So thank you for being part of this journey. Thank you for making Interwoven Threads part of your holiday gift purchases. Thank you to those who came to reStart tonight to donate your own clothes. Thanks to Rebecca and to Barclay for being integral parts of new chapters.

I’ll send a note when Barclay’s shirts are up for sale – along with some great promotions for the holiday shopping season. So stay tuned!

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