What can Brown do for green?

loved this post from Citizen Brand on a corporation doing some good in their own way. UPS, or "brown" as we've come to know them have put a stake in the ground by leasing alternative fuel vehicles to transport ground packages in areas that will not only benefit from reduced congestion, but reduced emissions. UPS currently has 1,600 alternative fuel vehicles in its fleet. i applaud this as a powerful start and a nice bar raised for the industry.

i also value UPS' view of their role in the larger carbon footprint and its impact on the bottom line:
"Packages go from the airplanes, to the tractor trailers, to the delivery vans, then to the drop-off nodes. From there the ZAP trucks make the final delivery to the consumer in a zero-emission vehicle that costs less to operate," said ZAP CEO Steve Schneider. "It's a perfect example of how green technology can help corporate America's bottom line."

it's companies like this, which balance their environmental impact with solid business practices, that will grow and lead during this important time of business renaissance. yes, i said it. and i believe that's what we're experiencing. kudos to UPS not only for finding a green solution, but for integrating green into the solving of a business problem.