Today is National Park(ing) Day!

"stunts" are normally an unfortunate part of my day job (marketing). many times stunts are the result of not having newsworthy stories, engaging products, brands, etc...so massive disruption must occur. stunts, though, also can be brilliant interruptions in our days and drive home a point in a very visual, dynamic way.

via triple pundit, today is National Park(ing) Day, which is a day to celebrate the importance of community parks and promote park creation. TP gives a nice example of a relevant stunt, by san fran group Rebar. check out more of what Rebar has done with its parking space stunts here.

great idea. i'm done calling it a stunt. it's an awareness campaign. and a good one at that.

happy National Park(ing) Day!