I've been following the greening of Apple since Greenpeace launched its beautiful "
Green My Apple" microsite. Steve Jobs just
announced efforts to go greener and eliminate many of the most harmful chemicals within its products. That's the good news. The bad news is that Apple has yet to offer recycling of its products. The better news, however? That the industry and many of Apple's most vocal brand evangelists have demanded some changes from their beloved machine maker. This, as I said in my last
post, is what we must continue - as consumers - to demand and then celebrate when brands take positive steps.
I've been following the greening of Apple since Greenpeace launched its beautiful "Green My Apple" microsite. Steve Jobs just announced efforts to go greener and eliminate many of the most harmful chemicals within its products. That's the good news. The bad news is that Apple has yet to offer recycling of its products. The better news, however? That the industry and many of Apple's most vocal brand evangelists have demanded some changes from their beloved machine maker. This, as I said in my last post, is what we must continue - as consumers - to demand and then celebrate when brands take positive steps.
