Kashi harnesses the baby steps

one of my favorite food companies, Kashi, has launched a helluva marketing campaign. why is it so good? it combines a superior product with a call to action that everyday people can embrace (cue Arrested Development here). Kashi is on my regular cereal rotation with Nature's Path foods. I've eaten many a Kashi breakfast before races. I love the stuff. Organic, socially-conscious, delicious. good fuel.

but my big kudos go to Kashi's marketing dept. for focusing on implementing a Kashi diet as PART of a smart, small-step effort toward better health. the site even offers a nice social network to compare the small changes consumers make. even down to the choice of talent for the spots and models for the photo shoot - they are real. not rail thin or triathlon fit, they are relatable.

another reason to grab some Kashi the next time you head to the organic section of your store.