Friday, June 29, 2007

Kona Biketown Africa

I've been following Bicycling Magazine's Biketown program for a while - it's an incredibly simple example of doing little things (donating a bike to someone who doesn't have one) to transform a life. Some of the recipients use their new bike to ride to a job, some find a new way to exercise, and some just rediscover the joy of wheeling around like a kid again. The flip side, is a heightened awareness for cycling. Win-win.

Read an article on WorldChanging this morning featuring Bicycling Magazine's partnered with Kona bikes to create Kona Biketown Africa. Kudos to both the magazine and Kona for taking on this need and finding a relevant way to make a change.

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3 Comments:

::Andrew:: said...

Hey man, I found your new blog through Moe Diddde. Good stuff! You might check out odemaganize.com. Kristen and I have been subscribers for a while, and they just recently launched a new website. They're all about highlighting start-up projects like yours. peace.

June 29, 2007 4:20 PM  
Biff Parks said...

Bristol-Myers Squibb, along with Bicycling Mag and Kona, were the originators of this program (we should give them their due...) A very simple, and very cool, way to help with the pandemic

July 3, 2007 7:26 PM  
Interwoven Threads said...

definitely...thanks for the addition - they are worthy of the credit.

July 5, 2007 9:24 PM  

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